Research on Innovation of College Student Affairs Management Based on New Media Technology

In order to understand the management of college student affairs based on new media technology, an innovative research on college student affairs management based on new media technology is put forward. Firstly, by consulting and collecting relevant literature, this paper combs the existing research results, and on this basis, determines the main content and technical path of the paper research. Secondly, through questionnaires and interviews, this paper investigates and analyzes the current situation of the application of new media in college students' and colleges' student affairs management, and finds out the problems such as low utilization rate, poor effectiveness and frequent public opinion events in the application of new media in college student affairs management. Then find out the reasons for the problems from the aspects of new media positioning, resource investment, platform planning, technology investment and environmental construction. Finally, suggestions are put forward from three aspects: the environment of new media application, the planning and layout of the platform and the carrier function of new media in different student affairs management, hoping to provide practical theoretical basis for the innovation and development of student affairs management in colleges and universities.