Research Article
The Design of Operator Multi-channel Marketing System in the Context of Big Data
@INPROCEEDINGS{10.4108/eai.15-12-2023.2345382, author={Yanmei Shi}, title={The Design of Operator Multi-channel Marketing System in the Context of Big Data}, proceedings={Proceedings of the 3rd International Conference on Public Management and Big Data Analysis, PMBDA 2023, December 15--17, 2023, Nanjing, China}, publisher={EAI}, proceedings_a={PMBDA}, year={2024}, month={5}, keywords={big data data extraction data analysis marketing}, doi={10.4108/eai.15-12-2023.2345382} }- Yanmei Shi
Year: 2024
The Design of Operator Multi-channel Marketing System in the Context of Big Data
PMBDA
EAI
DOI: 10.4108/eai.15-12-2023.2345382
Abstract
Telecom operators have a large number of customer data data and communication behavior data, which are typical data -intensive enterprises. These data contain a large amount of important information that is valuable to the development of the enterprise, so operators have the innate advantages of developing the "big data" application. The purpose of the research in this article is: (1) Detish, summarize, process, and analyze the large number of customer data possessed by operators and communication behavior data generated in actual operations to generate data warehouse tables; (2) help telecommunications operations operation Multi -channel marketing systems are designed and realized. Realize the integration of lightweight data warehouses through ETL (Extract/Transformation/load) data processing; (3) Combining real -time dynamic decision -making functions to help the marketing department of telecommunications operators achieve marketing target group screening, marketing target customer group segmentation, thereby improving the marketing efficiency of operators.