Proceedings of the 3rd International Conference on Public Management and Big Data Analysis, PMBDA 2023, December 15–17, 2023, Nanjing, China

Research Article

An Empirical Study on the Impact of Corporate Environmental Protection Behavior on College Students' Consumption Behavior - Taking L'Oreal As an Example

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  • @INPROCEEDINGS{10.4108/eai.15-12-2023.2345368,
        author={Lijun  Tu and Xinyue  Miao},
        title={An Empirical Study on the Impact of Corporate Environmental Protection Behavior on College Students' Consumption Behavior - Taking L'Oreal As an Example},
        proceedings={Proceedings of the 3rd International Conference on Public Management and Big Data Analysis, PMBDA 2023, December 15--17, 2023, Nanjing, China},
        publisher={EAI},
        proceedings_a={PMBDA},
        year={2024},
        month={5},
        keywords={environmental identity green consumption behavior corporate environmental responsibility},
        doi={10.4108/eai.15-12-2023.2345368}
    }
    
  • Lijun Tu
    Xinyue Miao
    Year: 2024
    An Empirical Study on the Impact of Corporate Environmental Protection Behavior on College Students' Consumption Behavior - Taking L'Oreal As an Example
    PMBDA
    EAI
    DOI: 10.4108/eai.15-12-2023.2345368
Lijun Tu1, Xinyue Miao1,*
  • 1: Monash University Malaysia
*Contact email: xmia0003@student.monash.edu

Abstract

This article takes L'Oreal as a case to empirically study the impact of corporate environmental protection behavior on college students' consumption behavior. The study highlights the growing importance of environmental protection and its significant impact on consumer behavior, especially among college students who display a high degree of environmental awareness and responsibility. L'Oréal's efforts to reduce its carbon footprint and implement sustainable practices have had a positive impact on its brand image and was found to influence college students' consumption decisions toward more environmentally friendly products.