Research Article
An Empirical Study on the Impact of Corporate Environmental Protection Behavior on College Students' Consumption Behavior - Taking L'Oreal As an Example
@INPROCEEDINGS{10.4108/eai.15-12-2023.2345368, author={Lijun Tu and Xinyue Miao}, title={An Empirical Study on the Impact of Corporate Environmental Protection Behavior on College Students' Consumption Behavior - Taking L'Oreal As an Example}, proceedings={Proceedings of the 3rd International Conference on Public Management and Big Data Analysis, PMBDA 2023, December 15--17, 2023, Nanjing, China}, publisher={EAI}, proceedings_a={PMBDA}, year={2024}, month={5}, keywords={environmental identity green consumption behavior corporate environmental responsibility}, doi={10.4108/eai.15-12-2023.2345368} }- Lijun Tu
Xinyue Miao
Year: 2024
An Empirical Study on the Impact of Corporate Environmental Protection Behavior on College Students' Consumption Behavior - Taking L'Oreal As an Example
PMBDA
EAI
DOI: 10.4108/eai.15-12-2023.2345368
Abstract
This article takes L'Oreal as a case to empirically study the impact of corporate environmental protection behavior on college students' consumption behavior. The study highlights the growing importance of environmental protection and its significant impact on consumer behavior, especially among college students who display a high degree of environmental awareness and responsibility. L'Oréal's efforts to reduce its carbon footprint and implement sustainable practices have had a positive impact on its brand image and was found to influence college students' consumption decisions toward more environmentally friendly products.
Copyright © 2023–2024 EAI
