Research Article
Exploring the Factors of Passengers’ Willingness to take the Online Car-Hailing
@INPROCEEDINGS{10.4108/eai.15-12-2023.2345319, author={ChienHua Wang and JichYan Tsai}, title={Exploring the Factors of Passengers’ Willingness to take the Online Car-Hailing}, proceedings={Proceedings of the 3rd International Conference on Public Management and Big Data Analysis, PMBDA 2023, December 15--17, 2023, Nanjing, China}, publisher={EAI}, proceedings_a={PMBDA}, year={2024}, month={5}, keywords={car-hailing; neural network; take willingness; back-propagation network}, doi={10.4108/eai.15-12-2023.2345319} }- ChienHua Wang
JichYan Tsai
Year: 2024
Exploring the Factors of Passengers’ Willingness to take the Online Car-Hailing
PMBDA
EAI
DOI: 10.4108/eai.15-12-2023.2345319
Abstract
This study is intended to investigate the influence factors affecting passengers’ willingness in taking online car-hailing. It applies basic information, security, convenience, perceived prices, service quality and taking motives as six influence dimensions. This study uses neural network as a tool to deal with the questionnaires data. The most commonly used back-propagation network is applied to train and predict for the passengers’ willingness. Next, the frameworks will be pulled out successively to applied comparative analysis which is intended to find out the important order of these factors. The results show that the most importance is convenience, taking motives and perceived prices, respectively. And it is intended to provide businesses of related industries or driver certain information as references for the future operations of online car-hailing.