Proceedings of the 3rd International Conference on Public Management and Big Data Analysis, PMBDA 2023, December 15–17, 2023, Nanjing, China

Research Article

The Demand Intention and Influencing Factors of Integrated Traditional Chinese Medicine and Elderly Care Services

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  • @INPROCEEDINGS{10.4108/eai.15-12-2023.2345297,
        author={Liping  Chen and Ruixin  Li and Bo  Yu and Ting  Li},
        title={The Demand Intention and Influencing Factors of Integrated Traditional Chinese Medicine and Elderly Care Services},
        proceedings={Proceedings of the 3rd International Conference on Public Management and Big Data Analysis, PMBDA 2023, December 15--17, 2023, Nanjing, China},
        publisher={EAI},
        proceedings_a={PMBDA},
        year={2024},
        month={5},
        keywords={healthy elderly care; traditional chinese medicine; integrated tcm and elderly care services; anderson model},
        doi={10.4108/eai.15-12-2023.2345297}
    }
    
  • Liping Chen
    Ruixin Li
    Bo Yu
    Ting Li
    Year: 2024
    The Demand Intention and Influencing Factors of Integrated Traditional Chinese Medicine and Elderly Care Services
    PMBDA
    EAI
    DOI: 10.4108/eai.15-12-2023.2345297
Liping Chen1, Ruixin Li2, Bo Yu1, Ting Li3,*
  • 1: Yunnan University of Traditional Chinese Medicine
  • 2: Lanzhou University
  • 3: Academy of Commerce of Yunnan Province
*Contact email: 464674551@qq.com

Abstract

The current demographic landscape in China is characterized by a substantial elderly population, accompanied by a deepening process of aging. Consequently, there exists a tense equilibrium between the supply and demand of elderly care services. Traditional Chinese medicine has unique advantages in "preventing disease" and health care. Integrating traditional Chinese medicine diagnosis, treatment methods and technologies into elderly care has certain value and practical significance. This article takes the integrated traditional Chinese medicine(TCM) and elderly care services as the research object, and uses the Anderson model as the theoretical framework to analyze the willingness and related influencing factors of it. Propose strategies and suggestions through analysis: establish a tendency factor assessment mechanism to accurately locate service targets; promote the transformation of enabling factors and improve public recognition of integrated TCM and elderly care services; and promote the optimization integrated TCM and elderly care services based on demand factors.