Research Article
Euphemism Found in Mangongkal Holi Tradition
@INPROCEEDINGS{10.4108/eai.15-11-2019.2296206, author={Charles David Marudut Silalahi and Robert Sibarani and Eddy Setia and Mohammad Takari}, title={Euphemism Found in Mangongkal Holi Tradition}, proceedings={Proceedings of the First International Seminar on Languare, Literature, Culture and Education, ISLLCE, 15-16 November 2019, Kendari, Indonesia}, publisher={EAI}, proceedings_a={ISLLCE}, year={2020}, month={6}, keywords={euphemism strategies pragmatics oral tradition mangongkal holi}, doi={10.4108/eai.15-11-2019.2296206} }- Charles David Marudut Silalahi
Robert Sibarani
Eddy Setia
Mohammad Takari
Year: 2020
Euphemism Found in Mangongkal Holi Tradition
ISLLCE
EAI
DOI: 10.4108/eai.15-11-2019.2296206
Abstract
This paper investigates euphemism strategies used in Batak Toba’s Mangongkal Holi tradition. Since Mangongkal Holi is the highest level of tradition in Batak Toba society, it is very important to acknowledge the community and others through the cultivication of oral tradition values found in it. The data analysis procedures follow the Miles, Huberman, and Saldana’s Interactive model (2014)[1]; where those data display, data condensation, as well as the data verification are those three-concurrent flows that should be done in a sequence of time. It shows that there are ‘figurative’, ‘part-for-whole’, ‘overstatement’, ‘understatement’, ‘metaphor’, ‘general-for-specific’, and ‘jargons’ which can be attributed to cultural and religious beliefs and values. The study also reveals that there is no relationship between euphemism strategy choice and gender. Another significant finding is that Euphemistic language, like language in general, is influenced by its users’ cultural and religious beliefs, life-styles, and norms.
