Proceedings of the 6th International Conference on Social and Political Enquiries, ICISPE 2021, 14-15 September 2021, Semarang, Indonesia

Research Article

Misogynistic Narratives on the Instagram Account @gisel_la

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  • @INPROCEEDINGS{10.4108/eai.14-9-2021.2321403,
        author={Triyono  Lukmantoro and Hedi Pudjo  Santosa and Primada Qurrota  Ayun},
        title={Misogynistic Narratives on the Instagram Account @gisel_la},
        proceedings={Proceedings of the 6th International Conference on Social and Political Enquiries, ICISPE 2021, 14-15 September 2021, Semarang, Indonesia},
        publisher={EAI},
        proceedings_a={ICISPE},
        year={2022},
        month={9},
        keywords={celebgram hate speech misogyny small stories},
        doi={10.4108/eai.14-9-2021.2321403}
    }
    
  • Triyono Lukmantoro
    Hedi Pudjo Santosa
    Primada Qurrota Ayun
    Year: 2022
    Misogynistic Narratives on the Instagram Account @gisel_la
    ICISPE
    EAI
    DOI: 10.4108/eai.14-9-2021.2321403
Triyono Lukmantoro1,*, Hedi Pudjo Santosa1, Primada Qurrota Ayun1
  • 1: Universitas Diponegoro
*Contact email: triyonolukmantoro@gmail.com

Abstract

Gisella Anastasia is an actress, singer, and host of various television programs. Gisel, that girl’s nickname, became popular when she won the runner-up position in Indonesia Idol Season Five (2008). Her name, which is already well-known in the spectacle industry, has made her has millions of followers on her Instagram account. The name Gisel grew in popularity with negative connotations at the end of 2020 because a 19-second video showing her having sex with a man was widely circulated on the internet. The purpose of this study is to describe and analyze hate speech on the Instagram account @gisel_la by Gisel's followers by linking their posts with a video case that contain scenes that are considered contrary to social norms. The method used in this research is a descriptive textual study with a narrative approach to examine various status updates and the comments that follow. Through this method, small stories can be found that are not represented in the grand narratives or canonicals. The findings of this research show that on her Instagram account, Gisel gets various attacks in the form of misogynistic narratives that are so aggressive, for example, she is labeled as a prostitute, she deserves to be imprisoned, her daughter will continue her immoral behavior, and various utterances that are explicitly identified as the sex scenes.