Travel Intention during a Pandemic: Assessing the Role of Destination Trust, Destination Reputation, Social Media Activity and Willingness to Help

Frans Kristanto; Sari Listyorini; Ngatno Ngatno

Proceedings of the 6th International Conference on Social and Political Enquiries, ICISPE 2021, 14-15 September 2021, Semarang, Indonesia

Research Article

Travel Intention during a Pandemic: Assessing the Role of Destination Trust, Destination Reputation, Social Media Activity and Willingness to Help

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@INPROCEEDINGS{10.4108/eai.14-9-2021.2321385,
    author={Frans  Kristanto and Sari  Listyorini and Ngatno  Ngatno},
    title={Travel Intention during a Pandemic: Assessing the Role of Destination Trust, Destination Reputation, Social Media Activity and Willingness to Help},
    proceedings={Proceedings of the 6th International Conference on Social and Political Enquiries, ICISPE 2021, 14-15 September 2021, Semarang, Indonesia},
    publisher={EAI},
    proceedings_a={ICISPE},
    year={2022},
    month={9},
    keywords={pandemic destination trust destination reputation social media activity willingness to help travel intention},
    doi={10.4108/eai.14-9-2021.2321385}
}

Frans Kristanto
Sari Listyorini
Ngatno Ngatno
Year: 2022
Travel Intention during a Pandemic: Assessing the Role of Destination Trust, Destination Reputation, Social Media Activity and Willingness to Help
ICISPE
EAI
DOI: 10.4108/eai.14-9-2021.2321385

Frans Kristanto¹^,*, Sari Listyorini¹, Ngatno Ngatno¹

1: Universitas Diponegoro

*Contact email: franskristanto@students.undip.ac.id

Abstract

This study examines the effect of Destination Trust, Destination Reputation, and Social Media Activity on travel intention through a willingness to help. The sample in this study amounted to 200 people. The analytical method used in this study is a structured equation model with SMART PLS 3.3.3. The results showed that destination reputation and social media activity have a positive and significant influence on travel intention and Willingness to Help mediated Destination Trust, Destination Reputation, and Social Media Activity on Travel Intention.

Keywords: pandemic destination trust destination reputation social media activity willingness to help travel intention

Published: 2022-09-20
Publisher: EAI

: http://dx.doi.org/10.4108/eai.14-9-2021.2321385