Research Article
Travel Intention during a Pandemic: Assessing the Role of Destination Trust, Destination Reputation, Social Media Activity and Willingness to Help
@INPROCEEDINGS{10.4108/eai.14-9-2021.2321385, author={Frans Kristanto and Sari Listyorini and Ngatno Ngatno}, title={Travel Intention during a Pandemic: Assessing the Role of Destination Trust, Destination Reputation, Social Media Activity and Willingness to Help}, proceedings={Proceedings of the 6th International Conference on Social and Political Enquiries, ICISPE 2021, 14-15 September 2021, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ICISPE}, year={2022}, month={9}, keywords={pandemic destination trust destination reputation social media activity willingness to help travel intention}, doi={10.4108/eai.14-9-2021.2321385} }- Frans Kristanto
Sari Listyorini
Ngatno Ngatno
Year: 2022
Travel Intention during a Pandemic: Assessing the Role of Destination Trust, Destination Reputation, Social Media Activity and Willingness to Help
ICISPE
EAI
DOI: 10.4108/eai.14-9-2021.2321385
Abstract
This study examines the effect of Destination Trust, Destination Reputation, and Social Media Activity on travel intention through a willingness to help. The sample in this study amounted to 200 people. The analytical method used in this study is a structured equation model with SMART PLS 3.3.3. The results showed that destination reputation and social media activity have a positive and significant influence on travel intention and Willingness to Help mediated Destination Trust, Destination Reputation, and Social Media Activity on Travel Intention.
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