Proceedings of the 6th International Conference on Social and Political Enquiries, ICISPE 2021, 14-15 September 2021, Semarang, Indonesia

Research Article

Travel Intention during a Pandemic: Assessing the Role of Destination Trust, Destination Reputation, Social Media Activity and Willingness to Help

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  • @INPROCEEDINGS{10.4108/eai.14-9-2021.2321385,
        author={Frans  Kristanto and Sari  Listyorini and Ngatno  Ngatno},
        title={Travel Intention during a Pandemic: Assessing the Role of Destination Trust, Destination Reputation, Social Media Activity and Willingness to Help},
        proceedings={Proceedings of the 6th International Conference on Social and Political Enquiries, ICISPE 2021, 14-15 September 2021, Semarang, Indonesia},
        publisher={EAI},
        proceedings_a={ICISPE},
        year={2022},
        month={9},
        keywords={pandemic destination trust destination reputation social media activity willingness to help travel intention},
        doi={10.4108/eai.14-9-2021.2321385}
    }
    
  • Frans Kristanto
    Sari Listyorini
    Ngatno Ngatno
    Year: 2022
    Travel Intention during a Pandemic: Assessing the Role of Destination Trust, Destination Reputation, Social Media Activity and Willingness to Help
    ICISPE
    EAI
    DOI: 10.4108/eai.14-9-2021.2321385
Frans Kristanto1,*, Sari Listyorini1, Ngatno Ngatno1
  • 1: Universitas Diponegoro
*Contact email: franskristanto@students.undip.ac.id

Abstract

This study examines the effect of Destination Trust, Destination Reputation, and Social Media Activity on travel intention through a willingness to help. The sample in this study amounted to 200 people. The analytical method used in this study is a structured equation model with SMART PLS 3.3.3. The results showed that destination reputation and social media activity have a positive and significant influence on travel intention and Willingness to Help mediated Destination Trust, Destination Reputation, and Social Media Activity on Travel Intention.