Research Article
The Content Strategy Analysis of Jaring’s Investigative Journalism
@INPROCEEDINGS{10.4108/eai.14-9-2021.2321353, author={Amida Yusriana and Sunarto Sunarto and Nurul Hasfi}, title={The Content Strategy Analysis of Jaring’s Investigative Journalism}, proceedings={Proceedings of the 6th International Conference on Social and Political Enquiries, ICISPE 2021, 14-15 September 2021, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ICISPE}, year={2022}, month={9}, keywords={jaring investigative journalism content new media}, doi={10.4108/eai.14-9-2021.2321353} }- Amida Yusriana
Sunarto Sunarto
Nurul Hasfi
Year: 2022
The Content Strategy Analysis of Jaring’s Investigative Journalism
ICISPE
EAI
DOI: 10.4108/eai.14-9-2021.2321353
Abstract
Print media is one of the sunsets industry as the result of disruption era. This is because people have switched from the habit of reading the print version to the digital version. As the impact, the online media market are packed and highly competitive in grabbing the attention of readers. One way to grab the reader's attention is to use an investigative journalism style. Jaring is one of the non-profit online media that chooses the investigative news approach to cover the public interest. So this study aims to describe how the investigative journalism content strategy is carried out by Jaring and find out how the Journalistic Code of Ethics is implemented within the contents. This research uses constructivism paradigm with The Content Matrix Theory, Storytelling and Code of Ethics. The Content Matrix is a matrix divided into four spaces: Magnetic Content, Immersive Content, Smart Content and Practical Content. The method used is ethnographic content analysis. This design is a combination of content analysis design in quantitative approach and ethnographic design in qualitative approach. Observation was conducted for 30 days on Jaring news during March 2021. The results shows that Jaring's content adopted the Magnetic Content approach and slightly the Practical Content, there are violations of the journalistic code of ethics number 1, 3 and 8.