Research Article
Indonesian’s Risk Perception of COVID-19 Pandemic: A Netnography Analysis of Kawalcovid19.id Instagram
@INPROCEEDINGS{10.4108/eai.14-9-2021.2317188, author={Annisa Damayanti and Djuara Lubis and Irman Hermadi}, title={Indonesian’s Risk Perception of COVID-19 Pandemic: A Netnography Analysis of Kawalcovid19.id Instagram}, proceedings={Proceedings of the 2nd International Conference on Rural Socio-Economic Transformation: Agrarian, Ecology, Communication and Community Development Perspectives, RUSET 2021, 14-15 September 2021, Bogor, West Java, Indonesia}, publisher={EAI}, proceedings_a={RUSET}, year={2022}, month={4}, keywords={covid-19 risk communication risk perception netnography virtual community}, doi={10.4108/eai.14-9-2021.2317188} }- Annisa Damayanti
Djuara Lubis
Irman Hermadi
Year: 2022
Indonesian’s Risk Perception of COVID-19 Pandemic: A Netnography Analysis of Kawalcovid19.id Instagram
RUSET
EAI
DOI: 10.4108/eai.14-9-2021.2317188
Abstract
Kawalcovid19.id is a virtual community that engages in proper risk communication amid health crises pandemics COVID-19 in Indonesia. During pandemics, social media has a significant role in people’s life by keeping them connected to others to share thoughts, feelings, and experiences. This study aims to investigate the risk perception of Indonesian through comments on Kawalcovid19.id’s Instagram posts. This netnography study was conducted on ten posts of Kawalcovid19.id in March, June, September 2020, and January 2021 to explore netizens’ judgments about the likelihood of negative occurrences of COVID-19. The results show that there are three risk judgments; (1) apprehension to the pandemic, (2) downplaying the risk related to the pandemic, (3) risk-tolerant. First, people who feel threatened and vulnerable to the virus thereby adopt the health protocols. Second, those who underestimate the risks. Third, are those who believe in being able to handle the risks.
