Proceedings of the 2nd International Conference on Rural Socio-Economic Transformation: Agrarian, Ecology, Communication and Community Development Perspectives, RUSET 2021, 14-15 September 2021, Bogor, West Java, Indonesia

Research Article

Digital Communication and Community Development of Leading Tourism Areas in Indonesia (Tanjung Lesung Case Study)

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  • @INPROCEEDINGS{10.4108/eai.14-9-2021.2317175,
        author={Ervan  Ismail and Sumardjo  Sumardjo and Djuara P Lubis and Rilus A Kinseng and Siti Dewi Sri Ratna Sari},
        title={Digital Communication and Community Development of Leading Tourism Areas in Indonesia (Tanjung Lesung Case Study)},
        proceedings={Proceedings of the 2nd International Conference on Rural Socio-Economic Transformation: Agrarian, Ecology, Communication and Community Development Perspectives, RUSET 2021, 14-15 September 2021, Bogor, West Java, Indonesia},
        publisher={EAI},
        proceedings_a={RUSET},
        year={2022},
        month={4},
        keywords={digital communication digital divide community development homestay tourism development},
        doi={10.4108/eai.14-9-2021.2317175}
    }
    
  • Ervan Ismail
    Sumardjo Sumardjo
    Djuara P Lubis
    Rilus A Kinseng
    Siti Dewi Sri Ratna Sari
    Year: 2022
    Digital Communication and Community Development of Leading Tourism Areas in Indonesia (Tanjung Lesung Case Study)
    RUSET
    EAI
    DOI: 10.4108/eai.14-9-2021.2317175
Ervan Ismail1,*, Sumardjo Sumardjo2, Djuara P Lubis2, Rilus A Kinseng2, Siti Dewi Sri Ratna Sari3
  • 1: Doctoral Program of Development and Rural Communication, IPB University, Bogor, Indonesia
  • 2: FEMA, IPB University, Bogor, Indonesia
  • 3: Faculty of Economy and Communication, Bina Nusantara University, Jakarta, Indonesia
*Contact email: ervan_ismail@mercubuana.ac.id

Abstract

This study aims to understand how digital communication could offer benefits to homestay management and tourism development for village people in Tanjung Lesung area that was hit by end of 2018 tsunami, and aggravated by COVID-19 pandemic. Quantitative approach was used with survey through questionnaires, added with qualitative approach through in-depth interviews in Tanjungjaya Village. The research results found that there is a digital divide condition of lacking skills in operating tourism support applications among older village people, although it was discovered that implementing digital communication actually could increase the income of homestays with a gap of 14%. Owners of homestays are still optimistic to rely on tourism which has offered to them the benefits of increasing income to diminish poverty, reduce unemployment and help nature reservation. Thus concluding that digital communication has offered many positive benefits for tourism development, represented by an answer range of 3.7-3.8 (very high).