Proceedings of the 2nd International Conference on Rural Socio-Economic Transformation: Agrarian, Ecology, Communication and Community Development Perspectives, RUSET 2021, 14-15 September 2021, Bogor, West Java, Indonesia

Research Article

Local Heroes in Building Company Opinions

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  • @INPROCEEDINGS{10.4108/eai.14-9-2021.2317170,
        author={Siti  Khadijah and Dessy Linda S},
        title={Local Heroes in Building Company Opinions},
        proceedings={Proceedings of the 2nd International Conference on Rural Socio-Economic Transformation: Agrarian, Ecology, Communication and Community Development Perspectives, RUSET 2021, 14-15 September 2021, Bogor, West Java, Indonesia},
        publisher={EAI},
        proceedings_a={RUSET},
        year={2022},
        month={4},
        keywords={local heroes corporate building public opinion},
        doi={10.4108/eai.14-9-2021.2317170}
    }
    
  • Siti Khadijah
    Dessy Linda S
    Year: 2022
    Local Heroes in Building Company Opinions
    RUSET
    EAI
    DOI: 10.4108/eai.14-9-2021.2317170
Siti Khadijah1,*, Dessy Linda S1
  • 1: Universitas Islam 45
*Contact email: Kh4d1j4h@gmail.com

Abstract

The negative issue with the presence of generating corporates occurs because the corporate does not provide information and socialization to the public that every corporate has implemented the ISO 140001 standard on Environmental Management Systems by treating waste. The research methodology used is descriptive qualitative with data collection techniques through interviews, observation, and documentation. This study aims to determine the role of local heroes in building opinions about the corporate in the community through the seven roles of facilitator. The results of the study found that the role of local heroes in the community showed significant involvement, because their presence could help minimize and direct opinions about PT PJB Muara Tawar to positive opinions. These positive opinions include good communication and information service, more positive activities in the community, economic improvement, acceleration of infrastructure development, and work targets.