“Al-Nasihah“ Process Psychology of The Messenger (SAW) in the Formation of Mahmudah Personality: A Study at the Fatoni University, Southern Thailand

The culture of al-nasihah is loosely practiced and not emphasized as part of al-din in the Muslim society today. When the culture of al-nasihah is not made as a standard practice, the lives of the society is certainly full of chaos, confusion, neglect and temptations. The numerous social ills among young Muslim of southern Thailand is a manifestation of the crisis and the collapse of morality in society. Moreover, the level of teachers' understanding on al-nasihah process is also very good. In addition al-nasihah process emphasizes on the moral aspects and character development of students. At the same time, other aspects such as effective way of learning, personal problem solving, finances and career are also implemented. However, it is found that there is a weakness in the relationship aspects of al-nasihah process with the students' families as well as the community. This paper proposes improvements to maximize the role of al-nasihah process in Fatoni University Southern Thailand among the university’s administrators and teachers as teachers assume the most important role in al-nasihah service and the development of akhlaq mahmudah in students. In addition, al-nasih teacher need to view positively the practice of al-nasihah, has a disposition that can be emulated, and has the skills in advice and guidance.