Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia

Research Article

Important Factors Influencing Consumers Planned Purchase Behavior of SMEs Foodservices Business: Case Study Taichan’s Satay

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  • @INPROCEEDINGS{10.4108/eai.14-9-2020.2304904,
        author={Jono Mintarto Munandar and Bunga  Zataisma},
        title={Important Factors Influencing Consumers Planned Purchase Behavior of SMEs Foodservices Business: Case Study Taichan’s Satay },
        proceedings={Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICOSMI},
        year={2021},
        month={5},
        keywords={purchasing behavior the theory of planned behavior variance-based sem taichan satay},
        doi={10.4108/eai.14-9-2020.2304904}
    }
    
  • Jono Mintarto Munandar
    Bunga Zataisma
    Year: 2021
    Important Factors Influencing Consumers Planned Purchase Behavior of SMEs Foodservices Business: Case Study Taichan’s Satay
    ICOSMI
    EAI
    DOI: 10.4108/eai.14-9-2020.2304904
Jono Mintarto Munandar1,*, Bunga Zataisma1
  • 1: IPB University
*Contact email: jonomu@apps.ipb.ac.id

Abstract

Taichan’s satay is a type of food business (restaurant or street food) selling grilled chicken as the city's mainstay product. This study aims to identify the important factors influencing the purchasing process and identify the factors influencing the planned purchasing behavior of customers of Taichan’s satay in the city of Bogor. The non-probability sampling method with accidental sampling technique was carried out for this study. The results showed that purchasing behavior among Taichan’s satay consumers in Bogor City is significantly influenced by product-price-personal quality and prestige