Research Article
Potential Export of Indonesian Products Based on Perception of Indonesian Migrant Workers in Hongkong
@INPROCEEDINGS{10.4108/eai.14-9-2020.2304876, author={Ma’mun Sarma and Stevia Septiani and Edward H. Siregar and Herien Puspitawati}, title={Potential Export of Indonesian Products Based on Perception of Indonesian Migrant Workers in Hongkong}, proceedings={Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia}, publisher={EAI}, proceedings_a={ICOSMI}, year={2021}, month={5}, keywords={hong kong indonesian migrant workers (imws) indonesian product export}, doi={10.4108/eai.14-9-2020.2304876} }- Ma’mun Sarma
Stevia Septiani
Edward H. Siregar
Herien Puspitawati
Year: 2021
Potential Export of Indonesian Products Based on Perception of Indonesian Migrant Workers in Hongkong
ICOSMI
EAI
DOI: 10.4108/eai.14-9-2020.2304876
Abstract
Indonesian Migrant Worker (IMWs) can also be used to provide product information from Indonesia that is available in the city where IMWs works. This is very helpful for identifying products made in Indonesia that are available abroad. This research aims to explore the export potential of Indonesian-made products based on IMWs perceptions. This research is a case study with 50 IMWs in Hong Kong. Data analysis uses descriptive statistics. Research results show that products made in Indonesia are available at supermarkets and grocery markets in Hong Kong such as herbs (spicy kitchen), instant noodles, instant drinks, snacks, body treatments, medicine and others. The products found in supermarkets and grocery markets in Hong Kong can be used as a potential export of Indonesian-made products in Hong Kong.
