The Role of E-Servicescape on Loyalty Intentions for Improving New State University Performances during Covid 19 Pandemic

This research aims to examine the important role of the e-servicescape on the level of commitment of college students to complete their lectures in their university during remote study in the covid 19 pandemic condition. This research is in a various scope, where the population is an active student of 2020 to pass the disposition stage or switch to different decisions during their study. This research also tries to explain how natural resources management in moderating e-servicescape towards intention to be loyal from new state university students. By using Partial Least Square analysis, the results of this research are expected to be able to provide a new embedded choice that enriches the process of developing the sustainable human resource for higher education and the learning process. The main reason for this population selection is to get measurable results whether there is a relationship to the assessment of e-servicescape with loyalty intentions, with the moderator variables of student’s perceived sacrifice. Within the examination among research variables, it was found that e-servicescape and perceived sacrifice have a significant effect on the implementation of student loyalty intentions. The results of this paper contributes to broadening the application of e-servicescape role and to a greater understanding on student’s loyalty intention also can be used as a reference for the improvement of a sustainable human resource using e-servicescape for higher education.