Research Article
The Analysis of The Use of Technology in Stimulating The Customers’ Trust and Loyalty From Marketing Perspectives
@INPROCEEDINGS{10.4108/eai.14-9-2020.2304512, author={Yulia Nurendah}, title={The Analysis of The Use of Technology in Stimulating The Customers’ Trust and Loyalty From Marketing Perspectives}, proceedings={Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia}, publisher={EAI}, proceedings_a={ICOSMI}, year={2021}, month={5}, keywords={technology utilization customer trust and loyalty smes and cooperatives marketing perspective}, doi={10.4108/eai.14-9-2020.2304512} }- Yulia Nurendah
Year: 2021
The Analysis of The Use of Technology in Stimulating The Customers’ Trust and Loyalty From Marketing Perspectives
ICOSMI
EAI
DOI: 10.4108/eai.14-9-2020.2304512
Abstract
The SMEs sector contributed 60% of Rp. 14,000 trillion of Indonesia's GDP in 2018. SME absorbs 96% of Indonesia's labor absorption of 170 million in 2018. (www.depkop.go.id, 2019). One way to get loyal customers is to satisfy the consumers' needs consistently over time . Based on the results of previous reasearh, it is known that trust have a positive and significant influence on customer loyalty. Various factors affect this, including the certainty that the products have hygienic production processes (Nurendah, 2019). This study aims to find out 1) how the production process at RTI 2) how to use production technology at RTI. The analysis used in this study are generally descriptive method analysis, Technology Mapping: Importance Performance Analysis The results of the analysis are known 1) The technology used in RTI in general has been good based on HACCP 2), The overall analysis of the results shows that the type of technology used is still dominant with semi-mechanical technology.
