Research Article
Consumer Preferences To Use Digital Payment OVO as Study of Industry Development 4.0 in Indonesia (Case Study: Student of Walisongo State Islamic University)
@INPROCEEDINGS{10.4108/eai.14-9-2020.2304502, author={Fadillah Isnaeni Fathonah and Nur Huda and Ari Kristin}, title={Consumer Preferences To Use Digital Payment OVO as Study of Industry Development 4.0 in Indonesia (Case Study: Student of Walisongo State Islamic University)}, proceedings={Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia}, publisher={EAI}, proceedings_a={ICOSMI}, year={2021}, month={5}, keywords={binary logistic regression consumer preferences fintech industry 40}, doi={10.4108/eai.14-9-2020.2304502} }- Fadillah Isnaeni Fathonah
Nur Huda
Ari Kristin
Year: 2021
Consumer Preferences To Use Digital Payment OVO as Study of Industry Development 4.0 in Indonesia (Case Study: Student of Walisongo State Islamic University)
ICOSMI
EAI
DOI: 10.4108/eai.14-9-2020.2304502
Abstract
Financial technology (fintech) emerged as a form of innovation in digital payment systems. OVO is one of the platforms that has contributed to the growth of digital payment service providers in Indonesia. OVO has a very large capital market in its funding systems because this platform is a subsidiary of the Lippo Company managed by PT. Visionet International. This is can be the effect of the various facilities and friendly users to OVO continues for better future of Fintech as comfort that always available in accessing support economic activities in the industrial era 4.0. This study aims to determine what factors influence consumer preferences in using digital payment OVO. Using binary logistic regression analysis (logit), this research concluded that the factors of influence consumer preferences in using digital payments OVO are risk perception and price.
