Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia

Research Article

Consumer Preferences To Use Digital Payment OVO as Study of Industry Development 4.0 in Indonesia (Case Study: Student of Walisongo State Islamic University)

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  • @INPROCEEDINGS{10.4108/eai.14-9-2020.2304502,
        author={Fadillah Isnaeni Fathonah and Nur  Huda and Ari  Kristin},
        title={Consumer Preferences To Use Digital Payment OVO as Study of Industry Development 4.0 in Indonesia (Case Study: Student of Walisongo State  Islamic University)},
        proceedings={Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICOSMI},
        year={2021},
        month={5},
        keywords={binary logistic regression consumer preferences fintech industry 40},
        doi={10.4108/eai.14-9-2020.2304502}
    }
    
  • Fadillah Isnaeni Fathonah
    Nur Huda
    Ari Kristin
    Year: 2021
    Consumer Preferences To Use Digital Payment OVO as Study of Industry Development 4.0 in Indonesia (Case Study: Student of Walisongo State Islamic University)
    ICOSMI
    EAI
    DOI: 10.4108/eai.14-9-2020.2304502
Fadillah Isnaeni Fathonah1,*, Nur Huda1, Ari Kristin1
  • 1: Universitas Islam Negeri Walisongo
*Contact email: fadillahisnaeni9a@gmail.com

Abstract

Financial technology (fintech) emerged as a form of innovation in digital payment systems. OVO is one of the platforms that has contributed to the growth of digital payment service providers in Indonesia. OVO has a very large capital market in its funding systems because this platform is a subsidiary of the Lippo Company managed by PT. Visionet International. This is can be the effect of the various facilities and friendly users to OVO continues for better future of Fintech as comfort that always available in accessing support economic activities in the industrial era 4.0. This study aims to determine what factors influence consumer preferences in using digital payment OVO. Using binary logistic regression analysis (logit), this research concluded that the factors of influence consumer preferences in using digital payments OVO are risk perception and price.