Research Article
Kansei Engineering Modeling for Getuk Goreng Packaging Innovation Based on Social Media Trends
@INPROCEEDINGS{10.4108/eai.14-9-2020.2304485, author={Hety Handayani Hidayat and Rifah Ediati and Nur Wijayanti and Tiyan Saputra}, title={Kansei Engineering Modeling for Getuk Goreng Packaging Innovation Based on Social Media Trends}, proceedings={Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia}, publisher={EAI}, proceedings_a={ICOSMI}, year={2021}, month={5}, keywords={getuk goreng packaging kansei engineering social media}, doi={10.4108/eai.14-9-2020.2304485} }- Hety Handayani Hidayat
Rifah Ediati
Nur Wijayanti
Tiyan Saputra
Year: 2021
Kansei Engineering Modeling for Getuk Goreng Packaging Innovation Based on Social Media Trends
ICOSMI
EAI
DOI: 10.4108/eai.14-9-2020.2304485
Abstract
One of Banyumas featured SME’s products is Getuk Goreng. However, the sales of Getuk Goreng has decreased in recent years. Hence, it needs some innovation in order to increase the product’s added value. On the other hand, consumer’s opinion in recent years can easily be found through social media. Social media has evolving as the platforms for observing reliable consumers expressions of opinions, feelings and thoughts. This expression can be basic for sustainable innovation in industry including Getuk Goreng SME because its can adjust to the trends quickly and actually. Aware of the problems and opportunities, this study aims to design the development of Getuk Goreng packaging design based on social media trends. Kansei Engineering was used to bridge the social media data into definite design parameters. The methodology includes information retrieval from Twitter as Kansei words, determination of packaging design attributes, processing semantic differential data from 200 respondents by Factor Analysis (FA) and PLS (Partial Least Square) to design recommended packaging designs. This study resulting that costumer eager the Getuk Goreng packaging with an eco-friendly concept design. It was made from palm leaves, with the shape of hexagonal, and small in size (netto: 500 gram). The other packaging properties recommended were natural in color, the front side should be equipped with window, and it shouldn’t handle.
