Research Article
Virtual Tourism In New Normal: Are People Going To Change Their Style Of Travel Temporarily Or Permanently?
@INPROCEEDINGS{10.4108/eai.14-9-2020.2304459, author={Iswahyudi Iswahyudi and Izmir Azlan and Hafiz Azlan}, title={Virtual Tourism In New Normal: Are People Going To Change Their Style Of Travel Temporarily Or Permanently?}, proceedings={Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia}, publisher={EAI}, proceedings_a={ICOSMI}, year={2021}, month={5}, keywords={flow tam visit intention virtual tourism}, doi={10.4108/eai.14-9-2020.2304459} }- Iswahyudi Iswahyudi
Izmir Azlan
Hafiz Azlan
Year: 2021
Virtual Tourism In New Normal: Are People Going To Change Their Style Of Travel Temporarily Or Permanently?
ICOSMI
EAI
DOI: 10.4108/eai.14-9-2020.2304459
Abstract
In this Covid-19 pandemic ‘new normal’ era, Virtual Tourism could play a significant role in encouraging visitation and other tourism behaviors. Tourists’ visit intention and VR users’ continued use were determined by the hedonic motivation and technology acceptance model (TAM). However, there are limited studies on flow in virtual tourism. To address this gap, this study aims to examine the determinants affecting Visit Intention within Tourists in Indonesia. Empirical data from stay-at-home tourists during the pandemic who has been used VR application for the virtual tour were tested against the proposed research model by using structural equation modeling. The data was collected through an online survey involving 100 participants who have used and experienced virtual tourism during the pandemic. The results indicated that flow and continued use are the main factors affecting visit intention, whereas usefulness and enjoyment are the main factors affecting flow. The findings of this study provide several important implications for virtual tourism researches and practices.
