Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia

Research Article

Virtual Tourism In New Normal: Are People Going To Change Their Style Of Travel Temporarily Or Permanently?

  • @INPROCEEDINGS{10.4108/eai.14-9-2020.2304459,
        author={Iswahyudi  Iswahyudi and Izmir  Azlan and Hafiz  Azlan},
        title={Virtual Tourism In New Normal: Are People Going To Change Their Style Of Travel Temporarily Or Permanently?},
        proceedings={Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICOSMI},
        year={2021},
        month={5},
        keywords={flow tam visit intention virtual tourism},
        doi={10.4108/eai.14-9-2020.2304459}
    }
    
  • Iswahyudi Iswahyudi
    Izmir Azlan
    Hafiz Azlan
    Year: 2021
    Virtual Tourism In New Normal: Are People Going To Change Their Style Of Travel Temporarily Or Permanently?
    ICOSMI
    EAI
    DOI: 10.4108/eai.14-9-2020.2304459
Iswahyudi Iswahyudi1,*, Izmir Azlan2, Hafiz Azlan3
  • 1: Indonesia Open University
  • 2: MCIT Indonesia
  • 3: Gunadarma University
*Contact email: iswahyudi.business@gmail.com

Abstract

In this Covid-19 pandemic ‘new normal’ era, Virtual Tourism could play a significant role in encouraging visitation and other tourism behaviors. Tourists’ visit intention and VR users’ continued use were determined by the hedonic motivation and technology acceptance model (TAM). However, there are limited studies on flow in virtual tourism. To address this gap, this study aims to examine the determinants affecting Visit Intention within Tourists in Indonesia. Empirical data from stay-at-home tourists during the pandemic who has been used VR application for the virtual tour were tested against the proposed research model by using structural equation modeling. The data was collected through an online survey involving 100 participants who have used and experienced virtual tourism during the pandemic. The results indicated that flow and continued use are the main factors affecting visit intention, whereas usefulness and enjoyment are the main factors affecting flow. The findings of this study provide several important implications for virtual tourism researches and practices.