Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia

Research Article

A Preliminary Research on Willingness to Pay Pet Lovers on Services in Animal Health Center

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  • @INPROCEEDINGS{10.4108/eai.14-9-2020.2304435,
        author={Mokhamad Syaefudin Andrianto and Hardiana  Widyastuti and Farida Ratna Dewi and Nisa  Zahra and Nesti  Handayani},
        title={A Preliminary Research on Willingness to Pay Pet Lovers on Services in Animal Health Center},
        proceedings={Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICOSMI},
        year={2021},
        month={5},
        keywords={pets budget pets clinic service charge},
        doi={10.4108/eai.14-9-2020.2304435}
    }
    
  • Mokhamad Syaefudin Andrianto
    Hardiana Widyastuti
    Farida Ratna Dewi
    Nisa Zahra
    Nesti Handayani
    Year: 2021
    A Preliminary Research on Willingness to Pay Pet Lovers on Services in Animal Health Center
    ICOSMI
    EAI
    DOI: 10.4108/eai.14-9-2020.2304435
Mokhamad Syaefudin Andrianto1,*, Hardiana Widyastuti1, Farida Ratna Dewi1, Nisa Zahra1, Nesti Handayani1
  • 1: Department of Management, Faculty of Economics and Management, IPB University, Bogor, Indonesia 16680
*Contact email: syaefudin1@apps.ipb.ac.id

Abstract

Pet lovers in big cities have been growing and tend to increase demand of services in animal health center. Currently, There are no pay services in Depok animal health center. However, due to over increase on demand and limited budget to improve services, local government encourage manager to asses potentially charge. So, This research aims as a preliminary research to assess willingness pet lovers to pay services on Depok animal health center. The primary data gathered by survey from 24 pet lovers who came to Depok animal health center between October- November 2019. Secondary data for benchmarking were obtained from the internet and brochures. The result showed for demographic respondent aspect dominated by women (96%) as housewife (63%), with average allocated budget for pets was 670.000 IDR/month. Respondents came to Depok animal health center was on average 6 times annually with pets were dominated by cats (96%). The average willingness to pay service was 25 583 IDR/service. The charge is relative affordable based on other ones as benchmark