Research Article
Experience of Business Owner Coffee Shops and Size of Enterprises on Sustainable Perspectives
@INPROCEEDINGS{10.4108/eai.14-9-2020.2304408, author={Mokhamad Syaefudin Andrianto and Stevia Septiani and Mukhamad Najib and Hardiana Widyastuti}, title={Experience of Business Owner Coffee Shops and Size of Enterprises on Sustainable Perspectives}, proceedings={Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia}, publisher={EAI}, proceedings_a={ICOSMI}, year={2021}, month={5}, keywords={non parametric test sme’s survival strategy}, doi={10.4108/eai.14-9-2020.2304408} }- Mokhamad Syaefudin Andrianto
Stevia Septiani
Mukhamad Najib
Hardiana Widyastuti
Year: 2021
Experience of Business Owner Coffee Shops and Size of Enterprises on Sustainable Perspectives
ICOSMI
EAI
DOI: 10.4108/eai.14-9-2020.2304408
Abstract
Coffee shops in Bogor city have been growing rapidly and raised questions about sustainability. This article aims to analyze different perspectives on sustainability with variables of product innovation, market orientation,and marketing performance expectation based on business owner experience. As many 110 business owners had interviewed. Indicators of Expectation on profit, sale in the next year and customer relation have significantly different among business experience groups. Indicators of perception on plastic usability, environment consideration in developing new products, trial error, market identification and customer reference.
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