Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia

Research Article

Experience of Business Owner Coffee Shops and Size of Enterprises on Sustainable Perspectives

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  • @INPROCEEDINGS{10.4108/eai.14-9-2020.2304408,
        author={Mokhamad Syaefudin Andrianto and Stevia  Septiani and Mukhamad  Najib and Hardiana  Widyastuti},
        title={Experience of Business Owner Coffee Shops and Size of Enterprises on Sustainable Perspectives},
        proceedings={Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICOSMI},
        year={2021},
        month={5},
        keywords={non parametric test sme’s survival strategy},
        doi={10.4108/eai.14-9-2020.2304408}
    }
    
  • Mokhamad Syaefudin Andrianto
    Stevia Septiani
    Mukhamad Najib
    Hardiana Widyastuti
    Year: 2021
    Experience of Business Owner Coffee Shops and Size of Enterprises on Sustainable Perspectives
    ICOSMI
    EAI
    DOI: 10.4108/eai.14-9-2020.2304408
Mokhamad Syaefudin Andrianto1,*, Stevia Septiani1, Mukhamad Najib1, Hardiana Widyastuti1
  • 1: IPB University
*Contact email: syaefudin1@apps.ipb.ac.id

Abstract

Coffee shops in Bogor city have been growing rapidly and raised questions about sustainability. This article aims to analyze different perspectives on sustainability with variables of product innovation, market orientation,and marketing performance expectation based on business owner experience. As many 110 business owners had interviewed. Indicators of Expectation on profit, sale in the next year and customer relation have significantly different among business experience groups. Indicators of perception on plastic usability, environment consideration in developing new products, trial error, market identification and customer reference.