Research Article
Increased Competitiveness of Leading Products Based on Bengkulu Robusta Coffee
@INPROCEEDINGS{10.4108/eai.14-9-2020.2304378, author={Afif Abdulquddus and Hartrisari Hardjomidjojo and Indah Yuliasih}, title={Increased Competitiveness of Leading Products Based on Bengkulu Robusta Coffee}, proceedings={Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia}, publisher={EAI}, proceedings_a={ICOSMI}, year={2021}, month={5}, keywords={increasing competitiveness featured product bengkulu robusta coffee}, doi={10.4108/eai.14-9-2020.2304378} }
- Afif Abdulquddus
Hartrisari Hardjomidjojo
Indah Yuliasih
Year: 2021
Increased Competitiveness of Leading Products Based on Bengkulu Robusta Coffee
ICOSMI
EAI
DOI: 10.4108/eai.14-9-2020.2304378
Abstract
Bengkulu Province is the third largest robusta coffee producer in Indonesia. Its potential has good physical qualities of seeds, has distinctive taste and aroma, strong character, and has Geographical Indications (IG). So the opportunity to turn Bengkulu Robusta coffee into a superior product is huge. The goal to be achieved is to improve the competitiveness of Robusta Bengkulu-based superior products. The method used is a literature study to prove that Bengkulu coffee has the potential to be a superior product, for the selection of superior products and the selection of processes using expert interviews, to test the level of panelist satisfaction using a Likert scale. The results obtained by Bengkulu coffee can be a regional superior product and the selected superior products are ground coffee with dry processing, medium roasting process, and fine milling. The production process is workable and the product is favored by panelists.