Green Accounting and Corporate Social Responsibility Disclosure in Family Company: Future Directions of a Research Field

Social and environmental aspects in corporate performance reporting have become key considerations for investors. A survey by the Millennium Poll on Corporate Social Responsibility and Deka Marketing Research showed that investors consider not only financial aspects but also a company's social and environmental responsibilities. A Price water house Cooper (PwC) survey showed that 77% of respondents believe family-controlled companies (family businesses) have greater social responsibility and concern for the environment and community welfare. This study aims to examine the causal relationship between green accounting and corporate social responsibility toward company value in the family company. The research population is all energy sector companies listed on the Indonesia Stock Exchange for the 2018-2022 period. Hypothesis testing using SmartPLS 4.0 results in: (1) Green Accounting has a positive and significant effect on company value, (2) Corporate social responsibility has a positive and significant effect on company value. Fulfilling social responsibility and implementing green accounting are new strategies for companies to align the social and environmental impacts of their policies and operations with sustainability and increasing company value.