Research Article
Efforts to Increase Customer Satisfaction Based on Products, Promotions and Prices in Car Rental Services
@INPROCEEDINGS{10.4108/eai.14-8-2024.2351610, author={Nurul Qomariah and Diah Ayu Lestari and Eko Budi Satoto and Nursaidah Nursaidah and Nursaid Nursaid}, title={Efforts to Increase Customer Satisfaction Based on Products, Promotions and Prices in Car Rental Services}, proceedings={Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2024}, month={11}, keywords={product promotion price customer satisfaction car rental services}, doi={10.4108/eai.14-8-2024.2351610} }- Nurul Qomariah
Diah Ayu Lestari
Eko Budi Satoto
Nursaidah Nursaidah
Nursaid Nursaid
Year: 2024
Efforts to Increase Customer Satisfaction Based on Products, Promotions and Prices in Car Rental Services
ICBAE
EAI
DOI: 10.4108/eai.14-8-2024.2351610
Abstract
Customer satisfaction is very important for organizations operating in the service sector. Therefore, every service organization must make continuous efforts to improve customer satisfaction. The purpose of this research is to determine the influence of products, promotions and prices on customer satisfaction at PT. Bali Luxe Trada. The population in this study were all customers who had rented a car at PT. Bali Luxe Trada. The sample was determined using a purposive sampling method with 120 customers as respondents. The data analysis method used is descriptive analysis of respondents and variables, research hypothesis testing. The results of the research after analysis are that product variables have an influence on consumer satisfaction. Promotion variables have an influence on customer satisfaction. Promotion variables do not have a significant influence on customer satisfaction at PT. Bali Luxe Trada.
