Research Article
Understanding Brand Switching Behavior: Transitioning from Gasoline into Electric Vehicles
@INPROCEEDINGS{10.4108/eai.14-8-2024.2351221, author={Totok Haryanto and Mochamad Rizal}, title={Understanding Brand Switching Behavior: Transitioning from Gasoline into Electric Vehicles }, proceedings={Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2024}, month={11}, keywords={brand switching consumer behavior environmental concerns economic benefits technological advancements social influences}, doi={10.4108/eai.14-8-2024.2351221} }- Totok Haryanto
Mochamad Rizal
Year: 2024
Understanding Brand Switching Behavior: Transitioning from Gasoline into Electric Vehicles
ICBAE
EAI
DOI: 10.4108/eai.14-8-2024.2351221
Abstract
This study aims to understand the factors influencing consumers to switch from gasoline cars to electric vehicles (EVs). Using a descriptive research approach, we investigate the motivations, perceived benefits, and barriers affecting this transition. Data collected from a survey of current and potential EV owners provide insights into consumer behavior and preferences. The results highlight key factors such as environmental concerns, economic benefits, technological advancements, and social influences. Based on these findings, a model is proposed to predict brand switching behavior, offering valuable implications for marketers and policymakers.
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