Research Article
Germanggis Tourism In Review Canvas Business Model
@INPROCEEDINGS{10.4108/eai.14-8-2024.2351218, author={Hermin Endratno and Siti Nur Azizah and Ragil Setiyabudi}, title={Germanggis Tourism In Review Canvas Business Model}, proceedings={Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2024}, month={11}, keywords={germanggis tourism canvas business model}, doi={10.4108/eai.14-8-2024.2351218} }
- Hermin Endratno
Siti Nur Azizah
Ragil Setiyabudi
Year: 2024
Germanggis Tourism In Review Canvas Business Model
ICBAE
EAI
DOI: 10.4108/eai.14-8-2024.2351218
Abstract
The identified elements of the Germanggis tourism business model are the customer segment or tourist segment that visits are domestic tourists, the value proposition offered is tourism services, but the Germanggis regional government does not yet have a comprehensive business package; Permanent customer relationships are direct services to tourists; The channels used are Instagram Publishing Media @germanggis_area, Germanggisarea YouTube Channel and Facebook: in the Germanggis camp area, the main resources are physical assets in the form of panoramas around Germanggis and several supporting facilities; the main functions that exist are the management of tourism services and the maintenance and development of Germanggis tourism; The main partnerships include local businesses/entrepreneurs and community members; the specific cost structure includes the allocation of budget costs related to program operational costs, such as B. maintenance costs, facility acquisition costs, infrastructure and advertising costs; The source of income comes from entrance ticket revenue and camping equipment rental.