The Impact of Online Shopping on Traditional Vendors at Petisah Market Medan.

Rudianto Sipahutar

Proceedings of the 1st International Conference of Global Education and Society Science, ICOGESS 2019,14 March, Medan, North Sumatera, Indonesia

Research Article

The Impact of Online Shopping on Traditional Vendors at Petisah Market Medan.

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Cite: BibTeX Plain Text

@INPROCEEDINGS{10.4108/eai.14-3-2019.2292034,
    author={Rudianto  Sipahutar},
    title={The Impact of Online Shopping on Traditional Vendors at Petisah Market Medan.},
    proceedings={Proceedings of the 1st International Conference of Global Education and Society Science, ICOGESS 2019,14 March, Medan, North Sumatera, Indonesia},
    publisher={EAI},
    proceedings_a={ICOGESS},
    year={2020},
    month={2},
    keywords={online shopping pasar tradisional pedagang e-marketing e-commerce},
    doi={10.4108/eai.14-3-2019.2292034}
}

Rudianto Sipahutar
Year: 2020
The Impact of Online Shopping on Traditional Vendors at Petisah Market Medan.
ICOGESS
EAI
DOI: 10.4108/eai.14-3-2019.2292034

Rudianto Sipahutar¹^,*

1: Postgraduate Program, Pelita Kebenaran School of Theology

*Contact email: rudiantosipahutar13@gmail.com

Abstract

The aim of the current study is to determine the impact of online shopping on traditional market vendors in Medan Petisah Market. The research is qualitative, where obtaining research data was conducted by interviews with traditional market vendors in the Petisah Market. From the results it was found that the wide spread of online shopping nowadays caused a decrease in average monthly income of Rp. 27,500,000 (10.05%). Most affected by online shopping is clothing businesses by 18.89% (Rp. 3,666,667). Traders of household needs feel less of the impact of online shopping, experiencing a decrease of only Rp. 1,500,000 (8.77%).

Keywords: online shopping pasar tradisional pedagang e-marketing e-commerce

Published: 2020-02-25
Publisher: EAI

: http://dx.doi.org/10.4108/eai.14-3-2019.2292034