Research Article
Measurement Of Customer Satisfaction Index (Csi) At Bank Tabungan Negara Corporation (Ltd),Surabaya Office Branchas An Effort To Improve Service
@INPROCEEDINGS{10.4108/eai.14-3-2019.2291983, author={Didik Mujayadi}, title={Measurement Of Customer Satisfaction Index (Csi) At Bank Tabungan Negara Corporation (Ltd),Surabaya Office Branchas An Effort To Improve Service}, proceedings={Proceedings of the 1st International Conference of Global Education and Society Science, ICOGESS 2019,14 March, Medan, North Sumatera, Indonesia}, publisher={EAI}, proceedings_a={ICOGESS}, year={2020}, month={2}, keywords={customer satisfaction servqual structural equation model partial least square (sem-pls)}, doi={10.4108/eai.14-3-2019.2291983} }- Didik Mujayadi
Year: 2020
Measurement Of Customer Satisfaction Index (Csi) At Bank Tabungan Negara Corporation (Ltd),Surabaya Office Branchas An Effort To Improve Service
ICOGESS
EAI
DOI: 10.4108/eai.14-3-2019.2291983
Abstract
Companies in the financial industry continue to increase in number along with development of the city of Surabaya. This results in the intensification of competition to gain more and more customers or at least to maintain the number of loyal customers. Likewise, Bank Tabungan Negara Corporation (Ltd) seeks to realize this goal. This is thedriving force for Bank Tabungan Negara Corporation, Surabaya Branch Office in order to further enhance its ability to have an advantage over existing banking competitors, aiming to maintain customer satisfaction which plays a very crucial role in having a competitive edge in the financial field.
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