Online Customer Loyalty Modeling Concept in Medan City

This modeling concept intends to address theoretical needs in answering challenges faced by Millennial Y online clients in Medan from the marketing management function of e-commerce enterprises in carrying out their commercial activities. This notion is very effective for e-commerce enterprises, particularly Millennial Generation Y, to create sales and gain consumer loyalty. Because the quality of information gained will build loyalty through textual quality of information, quality of transactions, service quality, and service value echoes, the application of the concept illustrated can make it easier for customers to access information transparently. E-commerce enterprises have indirectly pushed services and developed long-term connections by addressing client requests and needs. Customers can not only sense the value of the company's services, but they can also generate activity by interacting with it, which adds to the customer experience in terms of value creation.