Research Article
Analysis of Super Partner Go Food PT Gojek Indonesia. Study: Super Partner Dapur Kenyang in Koto Panjang, Ikua Koto, Padang City
@INPROCEEDINGS{10.4108/eai.14-12-2021.2318371, author={Ariesta Ariesta and Lesis Andre and Melki Arsis}, title={Analysis of Super Partner Go Food PT Gojek Indonesia. Study: Super Partner Dapur Kenyang in Koto Panjang, Ikua Koto, Padang City}, proceedings={Proceedings of the 1st International Conference on Economic and Education, ICON 2021, 14 - 15 December 2021, Padang-West Sumatra, Indonesia}, publisher={EAI}, proceedings_a={ICON}, year={2022}, month={7}, keywords={transportation go-jek covid-19}, doi={10.4108/eai.14-12-2021.2318371} }- Ariesta Ariesta
Lesis Andre
Melki Arsis
Year: 2022
Analysis of Super Partner Go Food PT Gojek Indonesia. Study: Super Partner Dapur Kenyang in Koto Panjang, Ikua Koto, Padang City
ICON
EAI
DOI: 10.4108/eai.14-12-2021.2318371
Abstract
One of the most popular online modes of transportation today is Go-Jek, which contributes a lot to the Indonesian economy, helping to create jobs, increase income and quality of life. Go-Jek provides GoFood, GoRide, GoSend and Go Modal services. Go Food is an online application at PT Gojek which is focused on learning types of food online, Ranging from food with various types from snacks to heavy meals and various drinks. In the city of Padang, especially in the Koto Panjang village, there were 30 Go Food Super Partners, during the covid 19 pandemic, Go Jek partners died one by one because they were constrained by the new policy of Gojek’s program. DapurKenyang one of the Go Food super patners whose still survive and still get rewards from PT Gojek.The method used in this study is a qualitative research method with analytical descriptive type. The data were analyzed using the scheme proposed by Miles and Huberman. The study show that the Go Food Super Partner DapurKenyang full has a strategy and the economy is known to carry out economic actions that adhere to trust, network and moral economy adopted by the owner of DapurKenyang , such as providing drinks such as mineral water and iced tea for drivers who are waiting for their orders to be packed, Friday alms program where every Friday drivers who get orders will get a free menu from the DapurKenyang.
