Research Article
Family Economics Education, Commercial Advertisements, and Online Shops Which Impact on Youth Consumption Behavior
@INPROCEEDINGS{10.4108/eai.14-12-2021.2318366, author={Khoirun Nisa and Prih Hardinto and Nur Anita Yunikawati and Magistyo Purboyo Priambodo}, title={Family Economics Education, Commercial Advertisements, and Online Shops Which Impact on Youth Consumption Behavior}, proceedings={Proceedings of the 1st International Conference on Economic and Education, ICON 2021, 14 - 15 December 2021, Padang-West Sumatra, Indonesia}, publisher={EAI}, proceedings_a={ICON}, year={2022}, month={7}, keywords={consumptive behavior; family economic education; advertisements; online shop}, doi={10.4108/eai.14-12-2021.2318366} }- Khoirun Nisa
Prih Hardinto
Nur Anita Yunikawati
Magistyo Purboyo Priambodo
Year: 2022
Family Economics Education, Commercial Advertisements, and Online Shops Which Impact on Youth Consumption Behavior
ICON
EAI
DOI: 10.4108/eai.14-12-2021.2318366
Abstract
This study was too deeply understanding about factors that affected consumption behavior among student. Consumption behavior that is realize by students is not only buying daily stuffs but also buying a variety of goods or services just as a fulfilment of their desires. Excessive consumption is not only experienced by adult but also by teenagers, which called consumptive behavior. This study uses quantitative explanation research design. The populations of this study are 143 eleventh grades of social program students in SMA Negeri 6 Malang. The sampling in this study is based on solving formula using “proportional random sampling” technique, and obtained 105 respondents. Data collection technique used is questionnaire technique. The analysis method used is multiple linear regression analysis. The results of this study show that there is significant influence on consumptive behavior derived by three independent variable mention on consumptive behavior of the eleventh grade of social program students. The higher Economic Education on family tend to reduce consumptive behavior among student. While commercial advertisement and online shop will rise the desire of consumptive behavior among student, appreciable. Simultaneously, economics education in family, advertising, online shop has impact on consumptive behavior of the eleventh grade of social program students.