The Important Value of Branding in Tourism Entrepreneurship

This time the digital campaign situation seems to be a necessity for a company or business owner brand in managing business, this is because technology has changed the pattern of communication and behavior of business people and of course the pattern of consumption. These circumstances give great consequences to competitive, entrepreneurial procedures, especially in marketing and production strategies. Technology of smartphone through social media has opened up a great space for everyone as a subject to respond to any offer of effective, cheap, easy, and fast ways of living. Nichols (2017) said that technology has made information so simple; far to be close, not know being know, not famous became easily famous in personality. Markplus has been presented the term www to the society such as whatever, wherever, and whenever; such as anything, anywhere, and whenever can be presented right now. The environment makes all business actors, even at a small scale require knowledge and branding skills to encourage the absorption of production in the framework of consumer expectations, especially where the irrational epidemic is known, so that the relationship between the production process, distribution, marketing, consumption, so that there is no making gap generation in business strategy.