Research Article
Analysis of Consumption Behavior of Students Majoring in Economic Development that Use Social Media (Instagram)
@INPROCEEDINGS{10.4108/eai.14-12-2021.2318362, author={Dita Winda Sari and Ro’ufah Inayati and Yogi Dwi Satrio}, title={Analysis of Consumption Behavior of Students Majoring in Economic Development that Use Social Media (Instagram)}, proceedings={Proceedings of the 1st International Conference on Economic and Education, ICON 2021, 14 - 15 December 2021, Padang-West Sumatra, Indonesia}, publisher={EAI}, proceedings_a={ICON}, year={2022}, month={7}, keywords={Instagram; Consumption Behavior; Rationality}, doi={10.4108/eai.14-12-2021.2318362} }- Dita Winda Sari
Ro’ufah Inayati
Yogi Dwi Satrio
Year: 2022
Analysis of Consumption Behavior of Students Majoring in Economic Development that Use Social Media (Instagram)
ICON
EAI
DOI: 10.4108/eai.14-12-2021.2318362
Abstract
Instagram is one of the popular social networking services used as an online business medium. The purpose of this research is to find out how the consumption behavior of students in the Development Economics using social media Instagram. This research uses a qualitative approach, type of Phenomenological research methods. The results of the study are: (1) Consumption of students majoring in development economics only tends to the consumption of goods and services (2) The consumption behavior of students majoring in development economics is still influenced by the social environment of peers. (3). The consumption behavior of the students of the development economics department is also influenced by the change of age, the development of life cycle, lifestyle, personality, and self-concept. (4) Student consumption planning majoring in development economics is decent, (5) Allocation of student pocket money tends to the allocation of consumption to fulfill primary needs, (6) Students majoring in development economics often use social media Instagram, (7) Motives of students majoring in development economics in using social media Instagram is to obtain information and social interaction, (8) students majoring in development economics are still looking for consideration from peers related to the selection of goods to be consumed.
