Development Of Salo Crackers as A Leading Commodity in The Region of Salo

This research is motivated by the development of micro-enterprises which are expected to be able to absorb labor at the lowest levels of society. The development of micro-enterprises in the surrounding environment, such as in Agam Regency, Kanagarian Salo, is a food industrial area that produces cassava which is processed into crackers. Salo crackers have the potential to be developed by the surrounding MSMEs. So far, the products marketed use a reseller system and the product form has not changed. To increase sales of sweet potato crackers, there must be changes or product innovations in the form of packaging, branding and digital marketing. In solving this problem through Research and Development research, using a 4D model with research stages namely Define, Design, Development and Dissemination. Data collection techniques using a questionnaire. The results of the packaging and brand validation were declared valid and worthy of sale with the results of the first validator being 4 and 3.67 then the second validator 3.5 and 3.6, and the results of digital marketing validation with a value of 3.6 and included in the very high and feasible category. The results of the consumer test were declared practical, and the consumer test was effective with a percentage of 89.03% and 94.61%, respectively. It can be concluded that the product development of salo crackers as a leading commodity in the Kanagarian Salo region is declared valid, practical, and effective.