Research Article
Creating Competitive Advantage in the Riau Crispy Palm Oil Mushroom SMEs
@INPROCEEDINGS{10.4108/eai.14-12-2021.2318350, author={Henny Indrawati}, title={Creating Competitive Advantage in the Riau Crispy Palm Oil Mushroom SMEs}, proceedings={Proceedings of the 1st International Conference on Economic and Education, ICON 2021, 14 - 15 December 2021, Padang-West Sumatra, Indonesia}, publisher={EAI}, proceedings_a={ICON}, year={2022}, month={7}, keywords={competitive advantage; marketing performance; entrepreneurial and market orientation; technology adoption business partner}, doi={10.4108/eai.14-12-2021.2318350} }- Henny Indrawati
Year: 2022
Creating Competitive Advantage in the Riau Crispy Palm Oil Mushroom SMEs
ICON
EAI
DOI: 10.4108/eai.14-12-2021.2318350
Abstract
The competitiveness development on a business is inevitable, including in small and medium enterprises (SMEs). Competitiveness catalyzes chances and triggers threats either coming from inside or outside a corporation, which will significantly influence the stability of the business. Therefore, each SME owners have to create a competitive advantage. This research concentrates on establishing a competitive advantage of SMEs on particularly crispy palm oil mushroom enterprises in Riau province. The aim of this research is to allow the SME owners to create a competitive advantage. Data were collected through observation, interview, and questionnaire collected from the owners. The purposive sample was taken based on a criterion that the business has been running for 5 years. There were 225 samples taken. Data were analyzed by using path analysis. The research result shows that the crispy palm oil mushroom SMEs must be able to increase marketing performance in order to create a competitive advantage. Besides, owners should further improve entrepreneurial skills, be market-oriented, faster in adopting technology, and expand potential business partners.