Research Article
The Development of Tourism Economic in Banyuwangi Through Digital Marketing Organization
@INPROCEEDINGS{10.4108/eai.14-12-2021.2318333, author={Pudjo Suharso and Wiwin Hartanto and Sukidin Sukidin and Lisana Oktavisanti Mardiyana}, title={The Development of Tourism Economic in Banyuwangi Through Digital Marketing Organization}, proceedings={Proceedings of the 1st International Conference on Economic and Education, ICON 2021, 14 - 15 December 2021, Padang-West Sumatra, Indonesia}, publisher={EAI}, proceedings_a={ICON}, year={2022}, month={7}, keywords={buzzer marketing; digital marketing; tourism}, doi={10.4108/eai.14-12-2021.2318333} }- Pudjo Suharso
Wiwin Hartanto
Sukidin Sukidin
Lisana Oktavisanti Mardiyana
Year: 2022
The Development of Tourism Economic in Banyuwangi Through Digital Marketing Organization
ICON
EAI
DOI: 10.4108/eai.14-12-2021.2318333
Abstract
The development of Banyuwangi tourism for five years from 2016-2020 is growing rapidly, which is marked by the number of tourists who spend time visiting tourist destinations in Banyuwangi. The development of Banyuwangi tourism does not only have an impact on the development of the local economy (LED) but also regional economic development and the formation of the GRDP of Banyuwangi Regency. The concept of developing Banyuwangi tourism before the COVID-19 pandemic was based more on the triple helix model. However, since the beginning of 2020, along with the COVID-19 pandemic, the tourism sector has weakened and collapsed, like other economic sectors. The purpose of this study is to analyze the recovery of Banyuwangi tourism through digital marketing. The research method uses descriptive qualitative analysis. Data collection through interviews was supported by a questionnaire using google form. Data analysis using Spradly and Miles Huberman model. The results of research on the use of digital marketing through Instagram, WA, Facebook, Twitter and the internet are more effective and efficient than conventional marketing. Digital marketing content loaded on Banyuwangitourism.com accounts or community social media is the beginning of the revival of Banyuwangi tourism. Buzzer marketing carried out by Generation Pesona Indonesia and creative tourist attractions by the Tourism Awareness Group (Pokdarwis) are the capital for the rise of quality tourism in Banyuwangi.