Research Article
Attitudes And Consumer Satisfaction Against Purchasing Decision Making at Coffee Shop
@INPROCEEDINGS{10.4108/eai.14-12-2021.2318328, author={Blasius Manggu and Sabinus Beni}, title={Attitudes And Consumer Satisfaction Against Purchasing Decision Making at Coffee Shop}, proceedings={Proceedings of the 1st International Conference on Economic and Education, ICON 2021, 14 - 15 December 2021, Padang-West Sumatra, Indonesia}, publisher={EAI}, proceedings_a={ICON}, year={2022}, month={7}, keywords={attitude; consumer satisfaction; product purchase; decision making}, doi={10.4108/eai.14-12-2021.2318328} }- Blasius Manggu
Sabinus Beni
Year: 2022
Attitudes And Consumer Satisfaction Against Purchasing Decision Making at Coffee Shop
ICON
EAI
DOI: 10.4108/eai.14-12-2021.2318328
Abstract
Consumers’ attitude was an influential factor in consumer decisions because the concept of attitude related to the concept of belief and behavior. Attitude is an expression of consumer feelings about an object in liking an object or can be a consumer confidence to the various benefits of a Product / Service. This research method was done by survey method by going to some coffee shop and choosing consumer who happened to meet with researcher and willing to interview. The research concluded that costumers were satisfied and become loyal consumers, and can make the parties entrepreneurs get profit. Besides taste, consumers of coffee shops in the city of Bengkayang feel satisfied if the services provided provide benefits for them, especially a comfortable atmosphere, internet access is so fast, services employees.
