Research Article
Factors Affecting the Acceptance Of Using Tourism Application For Increasing Tourism At Kerinci Regency
@INPROCEEDINGS{10.4108/eai.14-12-2021.2318316, author={Ayu Esteka Sari and Abdul Razak Munir and Jumidah Maming and Edia Satria}, title={Factors Affecting the Acceptance Of Using Tourism Application For Increasing Tourism At Kerinci Regency}, proceedings={Proceedings of the 1st International Conference on Economic and Education, ICON 2021, 14 - 15 December 2021, Padang-West Sumatra, Indonesia}, publisher={EAI}, proceedings_a={ICON}, year={2022}, month={7}, keywords={marketing mix tourism; technology acceptance model (tam); perceived ease of use}, doi={10.4108/eai.14-12-2021.2318316} }- Ayu Esteka Sari
Abdul Razak Munir
Jumidah Maming
Edia Satria
Year: 2022
Factors Affecting the Acceptance Of Using Tourism Application For Increasing Tourism At Kerinci Regency
ICON
EAI
DOI: 10.4108/eai.14-12-2021.2318316
Abstract
The development of tourism trends is increasingly leading to the concept of back to nature. Tourism is expected to contribute to economic growth in Kerinci Regency. The purpose of this study is to analyze the factors in Marketing mix tourism that influence the perceived ease of use on The Technology Acceptance Model (TAM) on using tourism applications. This study uses primary data obtained or collected independently directly from the data source through the distribution of a list of questionnaire and interview (interview). Model testing technique using SEM (Structural Equation modeling) with Amos 25. Respondents in this study were 400 respondents. The results in this study found that variable price and people had a significant effect on perceived ease of use. And also perceived ease of use has an influence on intention to use tourism application.