Research Article
Role Of Entrepreneurs in Cooperative in Increasing Competitive Advantage
@INPROCEEDINGS{10.4108/eai.14-12-2021.2318314, author={Ansharullah Ansharullah and Naskah Naskah and Hendra Riofita and Harum Natasha}, title={Role Of Entrepreneurs in Cooperative in Increasing Competitive Advantage}, proceedings={Proceedings of the 1st International Conference on Economic and Education, ICON 2021, 14 - 15 December 2021, Padang-West Sumatra, Indonesia}, publisher={EAI}, proceedings_a={ICON}, year={2022}, month={7}, keywords={entrepreneurship; cooperatives; competitive advantages}, doi={10.4108/eai.14-12-2021.2318314} }- Ansharullah Ansharullah
Naskah Naskah
Hendra Riofita
Harum Natasha
Year: 2022
Role Of Entrepreneurs in Cooperative in Increasing Competitive Advantage
ICON
EAI
DOI: 10.4108/eai.14-12-2021.2318314
Abstract
Cooperative entrepreneurs are people who have the ability and willingness to innovate or get strategies for cooperative development. On the shoulders of cooperative entrepreneurs, it is expected that cooperatives will have competitive advantages from other business entities that become competitors. This research is a qualitative descriptive study. The data was collected by distributing questionnaires to supervisors, management and cooperative members in the city of Pekanbaru, Siak district, Kampar district and Pelalawan district. Sampling is done by using purposive sampling technique. The results show that the aspect increasing competitive advantage by placing cooperatives as market rulers, reducing ordinary transactions, utilizing interlinkage markets, social capital, reducing uncertainty, innovation, developing participation and creation of economic of scale in Riau province on average are categorized as optimal.