Research Article
Consumer Attitude Towards Online Shopping: Trust Effect, Perceived Benefits and Perceived Web Quality
@INPROCEEDINGS{10.4108/eai.14-12-2021.2318308, author={Haryeni Haryeni and Dian Hirma}, title={Consumer Attitude Towards Online Shopping: Trust Effect, Perceived Benefits and Perceived Web Quality}, proceedings={Proceedings of the 1st International Conference on Economic and Education, ICON 2021, 14 - 15 December 2021, Padang-West Sumatra, Indonesia}, publisher={EAI}, proceedings_a={ICON}, year={2022}, month={7}, keywords={perceived benefits; web quality; trust; attitude towards online shopping}, doi={10.4108/eai.14-12-2021.2318308} }- Haryeni Haryeni
Dian Hirma
Year: 2022
Consumer Attitude Towards Online Shopping: Trust Effect, Perceived Benefits and Perceived Web Quality
ICON
EAI
DOI: 10.4108/eai.14-12-2021.2318308
Abstract
The objectives of this study are 1) the effect of perceived web quality on perceived benefits, 2) the effect of perceived web quality on eWom, 3) the effect of perceived web quality on trust, 4). It was to judge the perceived influence of the Web Quality on consumer attitudes towards online shopping, 5) the impact of eWom on trust, 6) the impact of perceived benefits on consumer attitudes towards online shopping, 7) the impact of trust on consumer attitudes towards online shopping. The population of this survey is the residents/ consumers of the city of Padang who shop online at Lazada. A convenient sampling technique was used to sample this study. That is, all Lazada consumers who meet researchers randomly, while each sample is random. The sample size for this survey was 100 respondents. The data analysis technique used to test this research hypothesis is the use of a partial least squares (PLS 2) program. The results are as follows: 1) Perceived web quality has a significant impact on perceived benefits, 2) Perceived web quality has a significant impact on eWom, 3) Perceived web quality has a significant impact on confidence. 4) e-wom has a big impact on trust about consumer attitudes towards online shopping, which showed that 5) perceived web quality had a big impact. 6) Perceived profits have a significant impact on consumers' attitudes towards online shopping. 7) Trust has a great impact on consumers' attitudes towards online shopping.
