Proceedings of the 9th UNNES Virtual International Conference on English Language Teaching, Literature, and Translation, ELTLT 2020, 14-15 November 2020, Semarang, Indonesia

Research Article

The Interpretation of Billboards Used in Indonesia And Malaysia: A Semiotic Analysis

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  • @INPROCEEDINGS{10.4108/eai.14-11-2020.2310244,
        author={Fahrur  Rozi and Lulu April Farida and Sulasmianti  Samir and Intan Permata Hapsari and Azidan Bin Jabar},
        title={The Interpretation of Billboards Used in Indonesia And Malaysia: A Semiotic Analysis},
        proceedings={Proceedings of the 9th UNNES Virtual International Conference on English Language Teaching, Literature, and Translation, ELTLT 2020, 14-15 November 2020, Semarang, Indonesia},
        publisher={EAI},
        proceedings_a={ELTLT},
        year={2021},
        month={11},
        keywords={interpretation billboards semiotic analysis},
        doi={10.4108/eai.14-11-2020.2310244}
    }
    
  • Fahrur Rozi
    Lulu April Farida
    Sulasmianti Samir
    Intan Permata Hapsari
    Azidan Bin Jabar
    Year: 2021
    The Interpretation of Billboards Used in Indonesia And Malaysia: A Semiotic Analysis
    ELTLT
    EAI
    DOI: 10.4108/eai.14-11-2020.2310244
Fahrur Rozi1,*, Lulu April Farida2, Sulasmianti Samir3, Intan Permata Hapsari4, Azidan Bin Jabar5
  • 1: Economic Faculty, Universitas Negeri Semarang
  • 2: Sport Science Faculty, Universitas Negeri Semarang
  • 3: Master Program, Universitas Negeri Semarang
  • 4: Language and Art Faculty, Universitas Negeri Semarang
  • 5: Universiti Putra Malaysia
*Contact email: ozieflu22@gmail.com

Abstract

This study aimed to interpret billboards used in Malaysia and Indonesia. The method of this study was a qualitative research approach. The objects in this research were billboards that used in Malaysia and Indonesia. The techniques of collecting data were observation and documentation. The data were analysed by using Roland Barthes semiology in order to analyse the signifier and signified of billboards implemented in Malaysia and Indonesia and then to find the meaning of denotation and connotation signs. The result of this study shows that billboards used in Malaysia and Indonesia have some similarities and differences. The similarities and differences can be seen from languages, contents, colours, models, media, designs, and places of billboards.