Proceedings of the 5th International Conference on Accounting, Management and Economics, ICAME 2020, 14-15 October 2020, Makassar, Indonesia

Research Article

Development Strategy of the New Normal Ecotourism Bussiness on Hutan Bambu Alu in Polewali Mandar, Indonesia

Download447 downloads
  • @INPROCEEDINGS{10.4108/eai.14-10-2020.2304263,
        author={Ritabulan  Ritabulan and Muhammad Rizky Prawira and Nuraeni  Nuraeni and Sitti  Hadijah},
        title={Development Strategy of the New Normal Ecotourism Bussiness on Hutan Bambu Alu in Polewali Mandar, Indonesia},
        proceedings={Proceedings of the 5th International Conference on Accounting, Management and Economics, ICAME 2020, 14-15 October 2020, Makassar, Indonesia},
        publisher={EAI},
        proceedings_a={ICAME},
        year={2021},
        month={2},
        keywords={pandemic covid-19 ecotourism new normal hutan bambu alu swot analysis},
        doi={10.4108/eai.14-10-2020.2304263}
    }
    
  • Ritabulan Ritabulan
    Muhammad Rizky Prawira
    Nuraeni Nuraeni
    Sitti Hadijah
    Year: 2021
    Development Strategy of the New Normal Ecotourism Bussiness on Hutan Bambu Alu in Polewali Mandar, Indonesia
    ICAME
    EAI
    DOI: 10.4108/eai.14-10-2020.2304263
Ritabulan Ritabulan1,*, Muhammad Rizky Prawira2, Nuraeni Nuraeni3, Sitti Hadijah3
  • 1: Forestry Study Program, Universitas Sulawesi Barat, Majene, Indonesia
  • 2: International Relations Study Program, Universitas Sulawesi Barat, Majene, Indonesia
  • 3: Accounting Study Program, Universitas Sulawesi Barat, Majene, Indonesia
*Contact email: ritabulan@unsulbar.ac.id

Abstract

The covid-19 pandemic affects almost all areas of life, including tourism. Hutan Bambu Alu is one of the tourist destinations in West Sulawesi which is also affected by the covid-19 pandemic. This study aimed to identify the potential supply and demand for ecotourism in the area of Hutan Bambu Alu and formulate a strategy for developing an ecotourism business in the area of Hutan Bambu Alu in accordance with the concept of the new normal tourism. This study used an analysis approach based on the development criteria of Dirjen PHKA 2003 and SWOT analysis. The results showed that the main supply and support element of the Hutan Bambu Alu ecotourism business had a high category so that it was feasible and suitable to be developed into a new normal ecotourism business. The selected strategy for developing a new normal ecotourism business is to minimize weaknesses to take advantage of opportunities.