Proceedings of the 5th International Conference on Accounting, Management and Economics, ICAME 2020, 14-15 October 2020, Makassar, Indonesia

Research Article

Celebrity Fandom, and the Emerging Form of the Hospitality Industry Interwind with the Luxury Fashion Labels in Delivering Economic Competitiveness

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  • @INPROCEEDINGS{10.4108/eai.14-10-2020.2304259,
        author={Heni  Krisnatalia},
        title={Celebrity Fandom, and the Emerging Form of the Hospitality Industry Interwind with the Luxury Fashion Labels in Delivering Economic Competitiveness},
        proceedings={Proceedings of the 5th International Conference on Accounting, Management and Economics, ICAME 2020, 14-15 October 2020, Makassar, Indonesia},
        publisher={EAI},
        proceedings_a={ICAME},
        year={2021},
        month={2},
        keywords={celebrity fandom brand image brand awareness luxury fashion lifestyle hospitality economic competitiveness},
        doi={10.4108/eai.14-10-2020.2304259}
    }
    
  • Heni Krisnatalia
    Year: 2021
    Celebrity Fandom, and the Emerging Form of the Hospitality Industry Interwind with the Luxury Fashion Labels in Delivering Economic Competitiveness
    ICAME
    EAI
    DOI: 10.4108/eai.14-10-2020.2304259
Heni Krisnatalia1,*
  • 1: STIEPARI semarang, Jl. Bendan Ngisor
*Contact email: heni.krisnatalia.dosen@gmail.com

Abstract

This contemporary study aims to reveal how brands need attention in boosting the company's uniqueness. Touching on fashion today, not just costumes, clothes, or equipment but lifestyle. The study found a significant positive bond between the top fashion industry and celebrity fandoms and the expansion of hospitality brand awareness. Therefore it is concluded, it is necessary to take planned steps or raise a strong brand awareness of the Hospitality Industry which can develop successfully in the Indonesian market in the future because hotels have become the largest contributor to the country's foreign exchange. Furthermore, this study applies qualitative research methods based on comprehensive literature studies.