Proceedings of the 5th International Conference on Accounting, Management and Economics, ICAME 2020, 14-15 October 2020, Makassar, Indonesia

Research Article

The Influence of Convenience, Easy Usage, and Promotion Towards People’s Interest in Using Ovo Application (Non Cash) In Denpasar City

Download685 downloads
  • @INPROCEEDINGS{10.4108/eai.14-10-2020.2304253,
        author={Ni Wayan Ari Sudiartini and Anak Agung Elik Astari and Ni Luh Kardini},
        title={The Influence of Convenience, Easy Usage, and Promotion Towards People’s Interest in Using Ovo Application (Non Cash) In Denpasar City},
        proceedings={Proceedings of the 5th International Conference on Accounting, Management and Economics, ICAME 2020, 14-15 October 2020, Makassar, Indonesia},
        publisher={EAI},
        proceedings_a={ICAME},
        year={2021},
        month={2},
        keywords={non cash ovo application transaction convenience},
        doi={10.4108/eai.14-10-2020.2304253}
    }
    
  • Ni Wayan Ari Sudiartini
    Anak Agung Elik Astari
    Ni Luh Kardini
    Year: 2021
    The Influence of Convenience, Easy Usage, and Promotion Towards People’s Interest in Using Ovo Application (Non Cash) In Denpasar City
    ICAME
    EAI
    DOI: 10.4108/eai.14-10-2020.2304253
Ni Wayan Ari Sudiartini1,*, Anak Agung Elik Astari1, Ni Luh Kardini1
  • 1: Faculty of Economics, Mahendradatta University, Bali
*Contact email: wayan.ari1987@gmail.com

Abstract

Non-cash transactions (cashless) are implemented in various sectors. A study revealed that 80% of Indonesians prefer to use an electronic payment card compared to cash. OVO is a smart application that allows its users to do online payment and transaction services (OVO Cash). This study aims to find out the influence of convenience, easy usage, and promotions towards people’s interests in using OVO application (Non Cash) in Denpasar. The samples used in this study were saturation with the number of respondents 100 people. Measurements in the questionnaire used the scale of Likert and the analysis was done using double linear regression statistic method followed by conducting test T and test F at a level of significant 10% also to find out the magnitude of total and variable influence that give dominant effect. Based on the analysis done using SPSS, it is noted that, partially, convenience, easy usage, and promotions affect people’s interest in using OVO application significantly. Simultaneously, variables of comfort, easy usage, and promotion have a significant effect on the use interest of OVO applications in Denpasar. The magnitude of influence is based on the determination coefficient value (r2) = 0.979 which means that 97.9% of the variety of riding interest in the use of OVO applications in Denpasar is influenced by convenience, easy usage, and promotion while the remained 2.1% is influenced by other variables that are not mentioned in this research model.