Proceedings of the 5th International Conference on Accounting, Management and Economics, ICAME 2020, 14-15 October 2020, Makassar, Indonesia

Research Article

Strategy For Development of Middle Small Micro Businesses With Coaching and Mentoring Approaches In Baturaja City

Download86 downloads
  • @INPROCEEDINGS{10.4108/eai.14-10-2020.2304251,
        author={Rani  Anwar and Titie Syahnaz Natalia},
        title={Strategy For Development of Middle Small Micro Businesses With Coaching and Mentoring Approaches In Baturaja City},
        proceedings={Proceedings of the 5th International Conference on Accounting, Management and Economics, ICAME 2020, 14-15 October 2020, Makassar, Indonesia},
        publisher={EAI},
        proceedings_a={ICAME},
        year={2021},
        month={2},
        keywords={msme development coaching mentoring},
        doi={10.4108/eai.14-10-2020.2304251}
    }
    
  • Rani Anwar
    Titie Syahnaz Natalia
    Year: 2021
    Strategy For Development of Middle Small Micro Businesses With Coaching and Mentoring Approaches In Baturaja City
    ICAME
    EAI
    DOI: 10.4108/eai.14-10-2020.2304251
Rani Anwar1,*, Titie Syahnaz Natalia1
  • 1: Management Study Program, Faculty Of Economics and Business, Baturaja Univesity
*Contact email: ranianwar20@gmail.com

Abstract

Micro, small and medium businesses have an important role for the economy in Indonesia. One of them is economic growth in employment and distribution of development results. The Indonesian government needs to foster MSMEs by collaborating through the Office of Cooperatives and SMEs in each City. MSMEs also face various problems, including limited working capital, low quality of human resources, and a lack of mastery in science and technology. The method used in this research is descriptive method. The study population is MSMEs in the City of Baturaja. The data collection techniques used are observation, interviews and questionnaires while the data analysis technique uses SWOT analysis and then formulates strategies to overcome them. The purpose of the training and assistance of small and medium businesses and cooperatives in the City of Baturaja is expected to increase the income so that welfare is also increasing.