Research Article
Income Recovery Strategy for MSMEs through Digital Transformation Post Covid-19
@INPROCEEDINGS{10.4108/eai.13-9-2023.2341225, author={Ani Maryani and Tri Joko Prasetyo and Reni Oktavia}, title={Income Recovery Strategy for MSMEs through Digital Transformation Post Covid-19}, proceedings={Proceedings of the 6th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2023, 13-14 September 2023, Bandar Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICEBE}, year={2023}, month={12}, keywords={digital transformation income recovery covid-19 pandemic}, doi={10.4108/eai.13-9-2023.2341225} }- Ani Maryani
Tri Joko Prasetyo
Reni Oktavia
Year: 2023
Income Recovery Strategy for MSMEs through Digital Transformation Post Covid-19
ICEBE
EAI
DOI: 10.4108/eai.13-9-2023.2341225
Abstract
The aim of this study is to analyze the extent to which digitization strategies are involved in the MSMES Revenue Recovery process in Indonesia.The research was conducted with review literature based on data from books, journals, internet sources, articles, and other relevant research. The strategy that MSMES can carry out is to (1) analyze business needs by identifying business goals, challenges faced, exploitation of opportunities, and technologies required in a relevant way; (2) then after needs analysis, make a clear strategic plan in digital transformation; (3) create a vision of transformation to be achieved and define a specification of business goals as well as a realistic deadline; (4) Identify technology that matches business needs and, most importantly, establish a competent SDM and have a good understanding of digital technology and business. MSMES has already undergone a process of recovery with the presence of digital transformation, namely MSMES culinary sector in Kelurahan Jatinegara, East Jakarta. Then the research Simatupang et al., (2023) on MSMES in the city of Demak that successfully implemented digital transformation in the making of online stores. In the research carried out Telagawathi et al., (2022) against MSMES at Bali also performed digital transition in the process of increasing revenue.