Research Article
The Impact of Diversification Degree, Business Segmentation, and Investment Prospects on Company Performance
@INPROCEEDINGS{10.4108/eai.13-9-2023.2341217, author={Risya Oktaviani Putri and Taty Sariwulan and Fanny Ayu Triana}, title={The Impact of Diversification Degree, Business Segmentation, and Investment Prospects on Company Performance}, proceedings={Proceedings of the 6th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2023, 13-14 September 2023, Bandar Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICEBE}, year={2023}, month={12}, keywords={diversification degree business segmentation investment prospects company performance}, doi={10.4108/eai.13-9-2023.2341217} }- Risya Oktaviani Putri
Taty Sariwulan
Fanny Ayu Triana
Year: 2023
The Impact of Diversification Degree, Business Segmentation, and Investment Prospects on Company Performance
ICEBE
EAI
DOI: 10.4108/eai.13-9-2023.2341217
Abstract
In today's fiercely competitive business landscape, companies are compelled to continually enhance their value and quality to maintain their edge. Elevating company performance stands out as a pivotal strategy in steering the constant evolution of a company. Thus, selecting the most appropriate approach to boost company performance becomes an essential endeavor for company management. This research seeks to empirically assess the impact of diversification levels, business segmentation, and investment prospects on company performance. To achieve this, the study employs a purposive sampling method, drawing samples from service companies listed on the Indonesia Stock Exchange (IDX) during a three-year period from 2018 to 2020, encompassing a total of 296 companies. The research employs both descriptive and verification analyses. The findings indicate that diversification levels do not exert a positive influence on company performance. Conversely, business segmentation and investment opportunities significantly contribute to enhancing company performance. These insights underscore the importance of strategic choices in driving company growth and success in a competitive environment.
