Research Article
The Determinants Of Customers Switching Intention Towards Syaria Bank In Indonesia
@INPROCEEDINGS{10.4108/eai.13-9-2023.2341100, author={Mutiasari Nur Wulan and Nindytia Puspitasari Dalimunthe and Joni Putra}, title={The Determinants Of Customers Switching Intention Towards Syaria Bank In Indonesia}, proceedings={Proceedings of the 6th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2023, 13-14 September 2023, Bandar Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICEBE}, year={2023}, month={12}, keywords={switching intention syaria bank customer satisfaction customer loyalty religiosity}, doi={10.4108/eai.13-9-2023.2341100} }- Mutiasari Nur Wulan
Nindytia Puspitasari Dalimunthe
Joni Putra
Year: 2023
The Determinants Of Customers Switching Intention Towards Syaria Bank In Indonesia
ICEBE
EAI
DOI: 10.4108/eai.13-9-2023.2341100
Abstract
Islamic banking targets the same consumer sector as conventional banking, including both Muslims and non-Muslims, hence competition between the two is becoming more intense. To be able to get customers, the bank must know what factors can influence customers in selecting a bank. This research studies about determinants that can effect the switching intention of customers to shift to Islamic banks. This study employs a questionnaire as a data collection technique and examine variables such as religiosity, customer satisfaction, and customer loyalty on switching intention. The results show that customer satisfaction has positive effect on switching intention. Also, the possitive effect found in the relationship between customer loyalty and switching intention.
