Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia

Research Article

Electronic Word of Mouth Source (Tourism Social Media) towards Domestic Tourists’ Attitudes

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  • @INPROCEEDINGS{10.4108/eai.13-2-2019.2286509,
        author={Galih Abdul Fatah Maulani and Nizar Alam Hamdani and Asri Solihat and Intan Permana},
        title={Electronic Word of Mouth Source (Tourism Social Media) towards Domestic Tourists’ Attitudes},
        proceedings={Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia},
        publisher={EAI},
        proceedings_a={ICBLP},
        year={2019},
        month={10},
        keywords={electronic word of mouth social media marketing strategy tourism},
        doi={10.4108/eai.13-2-2019.2286509}
    }
    
  • Galih Abdul Fatah Maulani
    Nizar Alam Hamdani
    Asri Solihat
    Intan Permana
    Year: 2019
    Electronic Word of Mouth Source (Tourism Social Media) towards Domestic Tourists’ Attitudes
    ICBLP
    EAI
    DOI: 10.4108/eai.13-2-2019.2286509
Galih Abdul Fatah Maulani1,*, Nizar Alam Hamdani1, Asri Solihat1, Intan Permana1
  • 1: Universitas Garut, Indonesia
*Contact email: galihafm@uniga.ac.id

Abstract

The significant growth of social media users makes social media an effective and efficient marketing weapon for all types of businesses, including those in the tourism sector. This study examines the attitudes of domestic tourists towards Electronic Word of Mouth (EWOM) sources, especially Instagram accounts advertising tourism services. Data collection was performed using an online survey on 116 respondents. The results revealed that there was a significant positive relationship between domestic tourists’ trust and EWOM. Therefore, it is necessary for a company or business owners to build consumer trust in their EWOM sources.