Research Article
Electronic Word of Mouth Source (Tourism Social Media) towards Domestic Tourists’ Attitudes
@INPROCEEDINGS{10.4108/eai.13-2-2019.2286509, author={Galih Abdul Fatah Maulani and Nizar Alam Hamdani and Asri Solihat and Intan Permana}, title={Electronic Word of Mouth Source (Tourism Social Media) towards Domestic Tourists’ Attitudes}, proceedings={Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia}, publisher={EAI}, proceedings_a={ICBLP}, year={2019}, month={10}, keywords={electronic word of mouth social media marketing strategy tourism}, doi={10.4108/eai.13-2-2019.2286509} }- Galih Abdul Fatah Maulani
Nizar Alam Hamdani
Asri Solihat
Intan Permana
Year: 2019
Electronic Word of Mouth Source (Tourism Social Media) towards Domestic Tourists’ Attitudes
ICBLP
EAI
DOI: 10.4108/eai.13-2-2019.2286509
Abstract
The significant growth of social media users makes social media an effective and efficient marketing weapon for all types of businesses, including those in the tourism sector. This study examines the attitudes of domestic tourists towards Electronic Word of Mouth (EWOM) sources, especially Instagram accounts advertising tourism services. Data collection was performed using an online survey on 116 respondents. The results revealed that there was a significant positive relationship between domestic tourists’ trust and EWOM. Therefore, it is necessary for a company or business owners to build consumer trust in their EWOM sources.
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